Social Media Manager

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don’t just look good—they deliver results. Learn more at later.com. Social Media Manager Later is the world's most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing's most visible investments. Built on a native, AI-powered platform and more than a decade of proprietary data, including billions of social interactions, impressions, and $2.9B+ in verified influencer-driven purchases, Later helps teams understand what will work before they launch. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Trusted by leading enterprise brands including Nike, Wayfair, Unilever, and Southwest Airlines, Later bridges creativity and performance so campaigns don't just look good, they deliver results. Learn more at later.com. About this position: We're looking for a social media manager to join our marketing team and help bring Later's brand to life across the social platforms where we connect with brands and creators. As the creator economy evolves and social media becomes an increasingly central channel for driving both brand equity and business outcomes, this role is built for someone who is equally at home developing a content strategy, executing a full publishing calendar, and stepping in front of the camera to create compelling on-platform content. You'll partner closely with our existing social media manager to share ownership of Later's owned social presence, collaborating on strategy, content creation, community engagement, and performance reporting. Reporting to the Senior Content Marketing Manager, this role is at the intersection of all parts of our Marketing team. You'll be a visible voice for the Later brand online, bringing your creative instincts and platform knowledge to every piece of content you help produce. What you'll be doing: Content strategy and planning Own and contribute to Later's social media content calendar across priority platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring consistent publishing cadence and thematic alignment with broader marketing campaigns. Partner with your fellow social media manager to develop quarterly and monthly content themes that map to Later Media’s story. Creating compelling moments for our audience(s). Identify trending formats, sounds, and cultural conversations early, and translate those signals into content ideas that feel native to each platform while staying true to Later's voice. Develop and maintain platform-specific strategies that reflect each channel's unique audience behavior, algorithm dynamics, and content formats. Collaborate with Content, Creative, and Growth Marketing teams to align social activity with campaign launches, blog priorities, and product announcements. Content creation and on-camera presence Conceive, produce, and appear in short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera. Write compelling copy for social posts, captions, and video scripts that reflect Later's brand voice: confident, in the know, and genuinely approachable. Collaborate with the Creative team on asset production, contributing creative direction for graphics, video, and motion content while maintaining brand consistency. Produce content that spans the full spectrum of formats, from educational carousels and product explainer videos to trend-responsive clips and community spotlights. Bring a creator's sensibility to your work, understanding how to make content that earns attention organically rather than simply pushing brand messaging. Community management and engagement Monitor and actively engage with Later's social communities across platforms, responding to comments, messages, and mentions in a way that builds genuine connection with our audience. Identify and engage with creators, customers, and brand advocates in a way that strengthens Later's presence within the creator and social media management community. Surface recurring questions, feedback themes, and audience sentiment from community interactions to inform content strategy and product marketing messaging. Analytics and performance Track, analyze, and report on social performance metrics across platforms, translating data into actionable insights that continuously improve content quality and audience growth. Partner with the Demand Generation team to understand how owned social contributes to traffic, brand awareness, and downstream pipeline. Use Later's own platform tools to manage scheduling, analytics, and link in bio performance, developing first-hand expertise that informs how Later communicates its product value. Run regular content experiments to test formats, posting cadences, copy approaches, and creative treatments, and share findings with the broader marketing team. Cross-functional collaboration Partner with the Content team to amplify and repurpose blog content, research reports, and thought-leadership assets for social distribution. Collaborate with the Influencer and Creator teams to identify opportunities for co-created content, ambassador partnerships, and creator-led social moments that extend Later's organic reach. Work with Customer Marketing to ensure new customer success stories, videos and awards are clearly and compellingly communicated across Later's social channels. What success looks like: Within the first 60 days, you have a clear understanding of Later's social voice, existing content approach, and platform-by-platform audience dynamics, and you are actively contributing to the content calendar with minimal ramp time. By 90 days, you have produced a body of on-camera content that resonates with Later's audience, with at least one piece of content that drives meaningful engagement or organic reach. At the six-month mark, Later's owned social channels reflect a consistent, elevated creative standard, with measurable improvements in engagement rate, follower growth, or video performance on at least two platforms. Within your first year, you have established yourself as a trusted creative collaborator across the marketing team, with a track record of delivering content that supports campaign goals, product launches, and brand-building priorities. Your community management work contributes to a measurable improvement in audience sentiment and response rate, and your cross-functional partnerships have helped create more integrated, higher-impact campaigns. What you bring: We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we en…