Senior Media Analyst

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently. Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do. We're looking for an experienced Senior Media Analyst to join our Insight Production team. In this role, you'll lead the delivery of complex media insight projects from project setup through final client delivery, transforming media data into clear, accurate, and actionable insights for clients. Working across Consultancy and Customer Support teams, you'll combine analytical expertise with AI-enabled workflows to deliver high-quality reporting, improve analytical methodologies, and continuously evolve how we produce insights. You'll also play an important role in mentoring colleagues, developing best practices, and helping the team adopt new technologies that improve quality, efficiency, and client outcomes. What you’ll do: Deliver Outstanding Client Insights Lead complex media insight projects from project configuration through final client delivery, ensuring high-quality outcomes that meet client objectives Manage multiple concurrent projects, balancing priorities, timelines, risks, and stakeholder expectations Configure projects within internal media analysis platforms, including data sources, scoring methodologies, reporting outputs, and workflows Partner closely with Consultancy and Customer Support teams throughout project delivery to ensure client needs are understood and successfully delivered Drive AI-Enabled Analysis Design, test, and refine prompts for AI and large language model (LLM) workflows supporting media scoring, sentiment analysis, and content classification Evaluate AI-generated outputs, continuously improving prompt quality, scoring accuracy, and analytical consistency Identify opportunities to automate manual processes and adopt emerging AI capabilities that improve productivity and client outcomes Turn Data into Actionable Insights Analyse complex media datasets using Power BI and other business intelligence tools to identify trends, patterns, and opportunities Produce high-quality dashboards, reports, and presentations that communicate insights through clear and compelling business narratives Develop reusable reporting templates, analytical frameworks, and best practices that improve consistency, quality, and efficiency across the team Strengthen the Team Mentor and support Media Analysts through coaching, feedback, and knowledge sharing Maintain clear documentation of methodologies and analytical approaches Proactively identify delivery or operational risks and recommend practical solutions Act as a subject matter expert for AI-enabled media analysis and insight production If the details below describe you, you could be a great fit for this role: 3–5 years of experience in communications measurement, media intelligence, media analytics, or reporting Experience leading complex analytical projects from initiation through delivery Hands-on experience using AI and LLM tools, including prompt design and refinement Experience working with large, complex datasets and business intelligence tools such as Power BI Strong analytical, data visualization, and storytelling skills, with the ability to translate complex data into meaningful business insights Excellent communication and stakeholder management skills, with the ability to present analytical concepts to both technical and non-technical audiences The ability to manage multiple priorities while maintaining exceptional quality and attention to detail Experience mentoring colleagues and contributing to continuous improvement Professional-level written and verbal English communication skills It Would Be Great If You Also Have Experience working in media intelligence, PR measurement, or communications analytics Experience improving analytical workflows through automation or AI Experience developing reporting frameworks, templates, or operational standards Experience producing executive-level reports and presentations Experience contributing to thought leadership or new analytical capabilities We're Also Looking for Someone Who Takes ownership and consistently delivers high-quality work Is curious, collaborative, and committed to continuous improvement Builds strong relationships and communicates effectively across teams Proactively incorporates AI tools into day-to-day work to improve productivity and accelerate delivery Interview Overview Below you'll find an outline of the interview plan for this role. Please note that this is what we expect the process to look like; we may ask you for supplemental information or require an additional step before making a final decision. 30 min interview with a member of our Talent Team A 1 hour zoom interview with the hiring manager Skills Assessment Peer interviews with several team members 30-minute Bar Raiser Travel & Team Engagement Expectations This role requires up to 10% travel for team collaboration, customer engagements, and company events. As part of our commitment to building strong connections across our fully distributed team, attendance at our annual company offsite (typically held in Mexico) is expected. Salary The gross monthly salary for this role in Bulgaria is approximately 1,700 - 1,900 EUR. Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate. Why Muck Rack? Remote Work, Forever Fully distributed team with a permanent remote setup Home office stipend, phone and internet reimbursement, coworking membership Virtual and in-person team bonding (lunches, events, competitions) Transparent & Fair Compensation Competitive geo-neutral pay in the U.S. Annual reviews to ensure equity and market alignment Standardized bonus or commission structure 401(k) with employer contributions Equity opportunities Health & Wellness Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents 100% premium coverage for individuals on high-deductible plans 24/7 Virtual Care and Employee Assistance Program Employer-funded HSA contributions and other pre-tax benefits Quarterly wellness stipend and free Headspace subscription Time Off & Family Benefits 4+ weeks of PTO, plus paid sick and mental health days 13 paid holidays with the option to swap for personal days Up to 16 weeks of fully paid parental leave Learning and Development Transparent pathways for internal mobility and promotion Bi-annual performance reviews, team workshops, and leadership training Unlimited access to Coursera and O’Reilly 2 additional PTO days annually for learning and development Inclusive, Customer-First Culture Commitment to equity and valuing…